Adult entertainment mogul and founder of Playboy is dead at age 91.
Representatives of Hefner said he died peacefully at his home on Wednesday, surrounded by the people he loved.
Hefner was married 3 times and his 3rd and final marriage came 4 years after breaking up with his longtime girlfriend Holly Madison.
Hefner founded Playboy magazine with Marilyn Monroe on the cover back in 1953 and took him into fame and fortune. In 2016 the magazine stopped producing and publishing mude photos and his son took over that part of the business.
Our prayers go out to the family.