Every day it seems like companies are caving to the whims of social justice warriors.
A week ago Starbucks, a company that is constantly bending over backward to appease the left, had to issue an apology for having non-paying squatters removed from their building.
Now, it appears that YETI has decided to join the movement with the news that they will no longer offer discounts to the NRA Foundation.
In an official statement, YETI stated that they had “notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs.” Naturally, several members of the NRA were not to keen on this announcement.
Some members were so upset that they decided they would do something to show the company exactly what they thought of the news.
Yes, that is a YETI cooler being blown to pieces.
Before you get upset with the Austin based company, you should know that a lot of “news” outlets are leaving a lot of the statement out of their stories. Specifically, the company’s views on the second amendment, and the constitution as a whole.
While the SJW’s are praising the move, the truth of the matter is that much of YETI’s customer base is people who hunt. YETI recognizes this, which is why they “were offering them [the NRA Foundation] an alternative customization program broadly available to consumers and organizations.”
Here’s a little back story for you on YETI as a company…
Naturally, in these “click-bait” times, the NRA decided it would be a good idea to make this issue a much bigger deal than it is. On April 20, the NRA Foundation made the false statement that YETI “declined to do business” with the organization, which couldn’t be further from the truth.
Marion P. Hammer, a former NRA president, said that “YETI should be ashamed” for their actions, setting off a firestorm amongst card-carrying NRA members. However, this statement was incredibly disingenuous.
Upon receiving backlash from the NRA community, YETI has since issued a public statement, which you can read in full below:
“A few weeks ago, YETI® notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.
Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
— YETI (@YETICoolers) April 23, 2018
These days it’s easy to get confused with the constant fake-news, but, unfortunately, the NRA Foundation has decided to take part in that practice. Now more than ever we, as conservatives, need to stand behind companies that share the same values that we do. YETI is one of those companies, and is willing to admit it to the world.
So, before you go out and decide that you want to blow up your $700 cooler, you should know the facts. YETI isn’t siding with the social justice warriors, they just aren’t giving a special discount to some oranizations, including the NRA Foundation.
There’s enough “fake news” going around as is, but the last thing we need is groups like the NRA taking part, because it’s not helping.